LEADING BRANDS® — Wavebreak Podcast

The $0 Ad Spend Strategy (And Why It Works So Well) with Andrew Benin

Episode Summary

Andrew Benin joins the Wavebreak Podcast to walk us through how he launched a business that immediately sold out of inventory, just 1 month after launching.

Episode Notes

Andrew Benin joins the Wavebreak Podcast to walk us through how he launched a business that immediately sold out of inventory, just 1 month after launching. 

 In this episode you’ll learn:

• The blueprint behind the ‘no ad spend required’ strategy, how it led to a complete sellout for Graza, and why non-paid social channels are more important now than ever.
• The behind-the-scenes knowledge Andrew soaked up firsthand while working at Warby Parker, Magic Spoon, and Casper.
• The costs every D2C startup should plan for when optimizing branding and PR for their companies.

Andrew Benin is Co-founder and CEO at Graza, olive oil made for anyone who cooks..

Links Mentioned

• GRAZA
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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