LEADING BRANDS® — Wavebreak Podcast

Behind-the-Scenes of Liquid I.V.'s Marketing Playbook

Episode Summary

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more.

Episode Notes

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. 

Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more. 

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