Wavebreak Podcast: Grow Your Shopify Store

[99] Ecommerce Stores: Do This Before Your Ads Get Too Expensive

Episode Summary

Ad costs keep rising and they're only going to get more expensive in 2020. What does that mean for your ecommerce store? Will you be able to keep growing it? Or will you have to start worrying about cash flow? What would you do if Facebook or one of your ads channels disappeared overnight? Today I'm joined by Logan Christopher, co-founder and CEO of Lost Empire Herbs. He doesn't have to worry about ads getting more expensive because he's built his business on the back of email marketing. It's not too late for you to do the same. Listen to learn how.

Episode Notes

Ad costs keep rising and they're only going to get more expensive in 2020.

What does that mean for your ecommerce store?

Will you be able to keep growing it?

Or will you have to start worrying about cash flow?

What would you do if Facebook or one of your ads channels disappeared overnight?

Today I'm joined by Logan Christopher, co-founder and CEO of Lost Empire Herbs.

He doesn't have to worry about ads getting more expensive because he's built his business on the back of email marketing.

It's not too late for you to do the same.

Listen to learn how.

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This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.