LEADING BRANDS® — Wavebreak Podcast

The Rise of Pickle Juice™

Episode Summary

Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.

Episode Notes

Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.

In the episode, the following topics are discussed:

• Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deals.
• Distribution Strategy: Transitioning from small shops to now encompassing national retailers and international expansion.
• Ambassador and Athlete Sponsorships: Engaging in collaborations with high-profile athletes through ambassador and athlete sponsorships, all without paid endorsements.

Filipe Keuppens is the Executive Vice President of The Pickle Juice™ Company.

Links Mentioned

• Pickle Juice
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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